I am really excited to tell you about a new service we are offering at Active Web Group called Pay-Per-Ranking. It is a win-win alternative to SEO with no up front costs, no long term contacts, and no development fees. We wanted to allow our clients to gauge their progress, cut down on expenses, and pay only for results. The only time you pay is when you are on the top ten listing on Google.
Search Engine Optimization
Got 60 minutes to learn 30 tips?
May 8th, 2009
We have 30 tips for increasing your SEO. Tips include #6 No Hidden Text, #22 Keywords As Links, and #29 Keep File Sizes Small. For the remaining 27 tips visit our website to download the pdf.
Internet Marketing Trends
March 2nd, 2009
With all of the pundits trying to predict the next online trend and telling everyone that they know what to expect or what they think will be coming down the line. In actuality, the prediction business has never been harder to keep up with, whether the newest online trend will be an expansion to mobile platforms, social media marketing or the evolution of new Search Engine Optimization techniques as this post from SEOMoz illustrates.
ABC’s of Web Traffic…Always Be Converting!
January 19th, 2009
Web traffic is a funny thing. People always want more of it. I agree more is usually better. However, few business owners pay attention to the web traffic they already have. Lets say your website gets 500 visitors a month. That is a small amount of web traffic compared to the web world. If your average client pays you $3,000 a month and you convert one visitor each month into a client, then you have a great website. That means you will have gained 12 clients or $36,000 per month at the end of only 12 months. Suppose with the same 500 visitors, your website was better optimized for a call to action or lead generation and you could close just one more account.
Importance of SEO
February 22nd, 2008
So by now you've heard all about Search Engine Optimization (SEO) and how it's supposed to be the greatest online marketing strategy used to drive traffic to your corporate website. Just place a few keywords in the text on your website and your bound to show up in the top results of a search engine, right?
Search Engines and Latent Semantic Indexing
July 17th, 2007
Latent semantic indexing…sounds pretty complicated doesn’t it? In actuality, there’s really not much to it. LSI is a search engine’s ability to identify synonyms and related terms for a keyword, and to identify pages as being related if they contain those similar terms.
Using Local Search to Generate Sales Leads
May 8th, 2007
Think of it as an upgrade from the often pricey, frequently overlooked, and increasingly outdated YellowPages ad. Since many small companies do not have the resources to track clicks and would prefer to create sales leads in person or via telemarketing, local search engines offer a more practical option than Google’s AdWords and Yahoo’s AdSense.
Establishing an Effective eCommerce Website
February 28th, 2007
Introducing a shopping cart to your website can mean significant cost savings and added revenues. If you are in the business of selling a product or service you should seriously consider getting in on the E-Commerce sales action. Here we list several important characteristics of a successful E-Commerce website...
The Panamazation of Paid Search
February 5th, 2007
First announced in April 2006, Yahoo’s “Project Panama” promised a revamped paid search engine marketing platform that would eliminate its “open auction” structure in favor of the invisible bidding format already in use by Google, MSN, and Ask. Yahoo began Panama’s launch in December and plans to have all of its clients utilizing the new platform by the end of February...
How SEO and Active Web Group Helped Construction Book Express
January 25th, 2007
Construction Book Express, a company that has provided builders, designers and construction professionals with building codes books and additional related products since 1998, recently saw firsthand that SEO is no joke when utilized correctly by experienced SEO professionals.
