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Last week, it was JC Penney that Google came down on, for what could only be called "black hat SEO" techniques used on their behalf by a company that this author will no longer be directing your attention to. They can get their own [expletive deleted] press.
A colleague of mine recently stated that he had acquired positions one, two, and three in Google for all his targeted keywords. He didn’t seem as happy as one would expect while I congratulated him. I said “what’s wrong aren’t you excited,” He said “now what!” I said “Just because your number one in Google for all your targeted keywords doesn’t mean the job is over. Your job has just begun!”
The title of any work should define it, and the title of any SEO content needs to include the targeted key word or phrase. Search engine spiders start searching at the beginning of the content, and the key words should be the first thing they find. Remember that the title and tags should be similar but not exact duplications of each other.
You may have heard of SearchDex, then again, you may not have. SearchDex is the company that was handling JC Penney’s “Search Engine Optimization” during their latest brush with Google.
This week we were supposed to start a new part of our blog. It's supposed to be a point-counterpoint piece called, well, we haven't worked that out yet, but, a colleague of mine, Michael Panuthos and I were supposed to write this together.
Both SEO and pay per click advertising (PPC) allows small business owners to retain a competitive online presence. The Internet is continually changing as is the way customers search and shop online. New trends such as mobile search are altering the way people conduct business. Smart phones and mobile Internet access should be addressed as mobile search continues to rise when compared to traditional searches.
Building links through social media is a tool that many companies are taking advantage of. The purpose of using social media to build links is to develop effective business relationships. Builders monitor different social networks for different content and construct relationships with influencers. Link building often requires using media that is already out there. When […]
PPC is more costly than SEO. Making small changes to websites that will increase SEO results may be more cost effective than spending more money to improve the PPC. Awareness of SEO value is still growing, and website developers still do not place appropriate value on SEO content and being easily accessible to search engines.
The Internet is here to stay. More people than ever before are using the Internet to research hotels and choose their travel plans. In fact, some studies have found that 76 percent of people traveling for business rely on the Internet. Having a well designed website will allow you to take advantage of this growing development and increase your business. While creating the right website may seem too costly, the return on investment is well worth it. A website that is easy to navigate and accurately displays the features of your hotel will allow customers to feel an emotional tie to your establishment. Be sure to include pictures, maps, videos and customer recommendations on your website. These will help customers understand why your hotel is perfect for them.
There are many reasons why the choice of a professional agency is far better and safer than using a freelance worker or a home office. For the purpose of not having to repeat myself or bore you to tears I will call all the freelance workers home offices as well.
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