Recently I had the pleasure of visiting Seattle Washington for the first time. A truly wonderful place, full of great people and incredible food (even if you’re like me and only lukewarm on salmon). Having searched out and enjoyed all of the typical tourist destinations, I finally indulged in a guilty pleasure of mine, the aquarium.
Search Engine Optimization
Most marketing managers know the value of good search engine rankings. The main three elements of achieving good rankings are site architecture, on-page optimization, and back links.
When conducting a search in the search engines, the first thing you see is the title of the page, beneath the page title is a short description of the website. The description of the website is also known as a Meta Description Tag. Meta Description Tags are optional tags found in the head of a website that tell the search engines what your website is about.
It seems to be getting more and more complicated to hit your internal benchmarks while all the while, changing governmental regulations, stressed financing options, looming HR increases and a worldwide marketing landscape that is morphing at warp speed.
How fast your website traffic increases from SEO depends on many different variables. Of course the first and most important variable is how much SEO are you, or the agency you hired, doing?
As an SEO Specialist I often hear things like “Search engine rankings aren’t going to be important in the future” or “social media is going to take over search.”
Recently I was asked to work up what I think would be the best way to handle blog and article posts for our AWG Internet Marketing Blog.
Selecting the right SEO budget for your business can be a tricky task. Let's first assume that you will select the correct SEO company and they will, at least, do an decent job on getting you rankings. We will save the selection process and expectations for another time. You need to determine your SEO budget before you go out and hire a professional SEO agency. The right SEO investment for good search rankings varies for every company.
Recently, we’ve all heard someone complaining about the economy and its effect on everything. I agree, money is tight all around, however it does not mean that people aren’t spending it.It just means you have to be more creative in attracting the “buyers” out there. Internet Marketing is a function of simply two things; making sure you’re getting as much targeted traffic as possible, second and very important, to make sure you’re converting that traffic at as high a percentage as possible.
Recently we had a potential client email us some questions about the inner workings of Search Engine Optimization and some of the things search engines are looking for. As I was responding, the thought came to mind that more of you out there may have some of the same questions and concerns about how Search Engine Optimization works and what we as SEO Specialists do to make your site more visible to search engines.
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