PPC is more costly than SEO. Making small changes to websites that will increase SEO results may be more cost effective than spending more money to improve the PPC. Awareness of SEO value is still growing, and website developers still do not place appropriate value on SEO content and being easily accessible to search engines.
Search Engine Optimization
Consistent Internet Marketing Leads to Stronger Market Share
January 3rd, 2011
The Internet is here to stay. More people than ever before are using the Internet to research hotels and choose their travel plans. In fact, some studies have found that 76 percent of people traveling for business rely on the Internet. Having a well designed website will allow you to take advantage of this growing development and increase your business. While creating the right website may seem too costly, the return on investment is well worth it. A website that is easy to navigate and accurately displays the features of your hotel will allow customers to feel an emotional tie to your establishment. Be sure to include pictures, maps, videos and customer recommendations on your website. These will help customers understand why your hotel is perfect for them.
Why use a professional agency instead of freelance or a home office?
December 22nd, 2010
There are many reasons why the choice of a professional agency is far better and safer than using a freelance worker or a home office. For the purpose of not having to repeat myself or bore you to tears I will call all the freelance workers home offices as well.
3 SEO Mistakes You May Have Already Made
December 13th, 2010
All too often, managers approach their web designers, marketing departments and copywriters, and ask them to optimize the website for SEO. The idea of course is to save money by avoiding the costs associated with employing or retaining the services of an SEO expert. However, the results are usually ineffective and wind up costing you both wasted time and money. Bad SEO can even affect your website negatively.
How to Find the Right eCommerce Keywords
November 29th, 2010
Finding the most effective keywords demands thorough understanding of the target market and keywords that brand the product. The marketing strategy already in place should guide the keywords that you choose.
Search Engine Optimization and Effective Holiday Marketing
November 22nd, 2010
SEO can help improve marketing throughout the holiday season. Do not forget the importance of web content on your business website regardless of the state of the economy.
5 Common Lead Generation Mistakes
October 20th, 2010
Controlling cost is essential to the survival of any business. The problem many business owners face when it comes to lead generation is the cost per customer. Many people choose their lead generation based on the cost per lead. Better leads will cost more, but they translate into greater success.
4 Ways to Get Your Website to Rank Higher on Google
September 27th, 2010
Most Internet users do not look beyond the first page of Google results; that's why it is essential for every website owner to utilize some Search Engine Optimization techniques that can work wonders for their site rankings.
Keyword Rich Domain Names
August 27th, 2010
If you corporate website contains quality Search Engine Optimization (SEO) content, then it is possible that your website will appear in a decent position amongst the results of the search engine query. But if you purchase a keyword rich domain name, you vastly increase your chances of being discovered, and the cost is often minimal.
Avoid These Online Marketing Mistakes
July 17th, 2010
Your website is like a commercial for your business running 24/7. Within seconds, your website will give visitors an impression of your business. Whether this is a good impression or a bad impression all depends upon the appearance of your website. If it’s a bad impression, visitors will likely leave rather quickly, and you’ll rarely have a chance to make a second impression.
