Pay per click advertising (PPC) is an Internet Marketing avenue that is used to direct visitors to your website. The advertiser pays fees to the search engines based on bids placed on keywords which are specific to your business and target market. A website that uses PPC will have a list of keywords and when a keyword search query is done on one of your targeted keywords a relevant advertisement will appear.
May 31st, 2011
What is the importance of customer service on your website or in your business? Well if you only have customers who know what they want, and are happy to keep what you send them whether it is right or wrong, you have nothing to worry about. In the real world, our company deals with a lot of customer service interaction. These interactions of our customer service department and our prospects and customers are vital in our survival and profitability.
May 26th, 2011
It seems to be getting more and more complicated to hit your internal benchmarks while all the while, changing governmental regulations, stressed financing options, looming HR increases and a worldwide marketing landscape that is morphing at warp speed.
May 26th, 2011
I speak to all kinds of business owners on a daily basis. Sometimes it’s very clear how I can help them, and sometimes it takes a bit of time for me to figure out how I can provide them with a service or product that they can make use of.
May 23rd, 2011
How fast your website traffic increases from SEO depends on many different variables. Of course the first and most important variable is how much SEO are you, or the agency you hired, doing?
May 17th, 2011
As an SEO Specialist I often hear things like “Search engine rankings aren’t going to be important in the future” or “social media is going to take over search.”
May 12th, 2011
Recently I was asked to work up what I think would be the best way to handle blog and article posts for our AWG Internet Marketing Blog.
May 11th, 2011
This week I thought I’d do a little simple education for those of you who are in the business of selling anything on the Internet. Whether you are starting a website from scratch or you’ve been on the “on-line” (as some of the old timers still call it) for awhile, I’m betting dollars to doughnuts that’ll you will be able to use at least one of my suggestions below.
May 10th, 2011
Part of my job here at Active Web Group is to help business owners fully understand the limitations of current website designs they may have, or help them to improve upon what they’ve already done so far. Sometimes it’s helpful to use analogies. Think of your website visitors as a river, and you are trying to build a Dam to make the water go where you need it to go. The question here is, how do you know the best terrain to make the river travel?
May 6th, 2011
People often make common mistakes when making the decision to advertise their company and the products they sell through Pay-Per-Click advertising on the Internet. They look at what is entailed in creating a Pay-Per-Click program and decide to manage it themselves. When at a glance, it might seem simple, but there is so much more to it than just slapping in some keywords and an ad and letting them ride.