Does your business need a Facebook page, can you use your personal account, and what are some of the best practices for companies and small businesses who are trying to get involved in social media? In this post we’ll take a look at those questions and more.
September 6th, 2011
Should I Sell Products On My Website?
I always relate Internet Marketing to selling something. You may be an attorney, who is trying to sell your services, or perhaps you are a manufacturer who is thinking about selling your products direct to the consumer or in limited bulk discount pricing. In many situations, I will most likely say the answer will be… Read More
August 24th, 2011
Understanding The Basics Of Pay-Per-Click Advertising
Businesses worldwide typically focus on broadening their marketing to include Pay-Per-Click advertising in an effort to enhance traffic to their site. Many ask, what is Pay-Per-Click? Pay-Per-Click, also known as PPC, is a form of Internet advertising used to direct traffic to websites wherein the business advertiser will pay the hosting search engine only when the ad is clicked and directed to the advertisers site.
August 19th, 2011
Don’t Be So Quick To Point The Finger
Companies that participate in Pay Per Click advertising (often referred to as PPC) often like to put the responsibility of sales on this advertising strategy. This is a common mistake and often results in companies prematurely cancelling their participation with these programs. Pay Per Click is not responsible. People place blame on PPC and shut down their campaigns when they see that they have cost them money and nobody purchased their service or product.
August 11th, 2011
Tips on Advertising in Pay-Per-Click With Targeted Keywords
Believe it or not, in today’s world, there are still a lot of people out there that are unfamiliar with Pay-Per-Click Advertising, also known to the Internet savvy as PPC. Pay-Per-Click advertising is the program that is responsible for the ads on the major search engines that pull up on top and down the right hand side when you are searching the Internet.
August 9th, 2011
Best Practices for Keyword Analysis
Many wonder if they are utilizing the best practices when it comes to searching for the appropriate keyword within the pay per click arena. Often, it is difficult to determine the best targeted keywords that will match or lure in people who are browsing the web. First and foremost, decide on a monthly budget for your campaign. Once you determine a comfortable amount, there are several other things to consider
July 29th, 2011
Why Use Social Media to Strengthen Your SEO?
While the adage “it takes money to make money” holds true, there are a few things, that don’t necessarily require a cash investment on your part, that you can do to raise your visibility.
July 27th, 2011
Easy SEO Tips
Here are some easy SEO tips that you or your web developer can likely accomplish. If any of them are beyond your ability, call us and we will guide you. Often changing a few simple items on your site will result in rankings movement. While this is far from an overall program, if you perform a few of these items, you will see we SEO agencies know what we are doing, and rankings bring sales and leads!
July 14th, 2011
What is Customer Lifetime Value?
What is customer lifetime value and why does it matter so much to your success? Customer lifetime value is the amount of sales and profits that you earn from a customer during the period in which they continue to order from you or use your services. Lifetime means the amount of time that you are either measuring or the total span from when a customer places their first order until their final order.
July 11th, 2011
How Does The Internet Universe Work?
I like to watch TV sometimes, I’ll admit it. But many times I like to watch the Discovery Channel or, especially lately, the Science Channel. I very much enjoy the show Through the Wormhole – With Morgan Freeman. It discusses many topics such as time, gravity, celestial objects and the vast distances involved.