There are many different types of websites out there. Some are informational websites, some are industry websites that people can use to generate a quote for technical products, and some are Ecommerce sites.
June 29th, 2011
Best Email Designs
Creativity is the most obvious of the three, but possibly the hardest to implement. Each email campaign needs to throw away the old palette and start with fresh, new paint and colors.
June 28th, 2011
What Does My Website Have in Common with a Hamburger Joint?
So you just created an awesome website and you’re getting no traffic. I am not surprised! Many companies pay top dollar to have a beautiful site built with all types of bells whistles but these same companies forget one important piece of the puzzle. They forget to create a budget for SEO, pay per click, and social media marketing!
June 27th, 2011
The Jellyfish Whisperer: Stand out in Google’s “Tank”
Recently I had the pleasure of visiting Seattle Washington for the first time. A truly wonderful place, full of great people and incredible food (even if you’re like me and only lukewarm on salmon). Having searched out and enjoyed all of the typical tourist destinations, I finally indulged in a guilty pleasure of mine, the aquarium.
June 23rd, 2011
Google’s +1: What is it really?
Late last month Google released a new feature called Google +1. The general feeling is that this is in response to Bing offering recommended results based on sites that your Facebook friends “Like”.
June 21st, 2011
Making Too Many Changes At Once to Your Pay Per Click Campaign Is Unwise
the world of Pay Per Click, there are many changes you can make to your account to try to better your outcome or tweak what is in there. Making too many of them at once leaves you with an uncertainty of what worked and what didn’t.
June 20th, 2011
Easy Link Building
Most marketing managers know the value of good search engine rankings. The main three elements of achieving good rankings are site architecture, on-page optimization, and back links.
June 8th, 2011
Building your Brand Online
Everyone often forgets that once you put your business online you are being watched. Your customers, your competitors, and your potential buyers, they are all watching.
June 3rd, 2011
Finding Value in Meta Description Tags
When conducting a search in the search engines, the first thing you see is the title of the page, beneath the page title is a short description of the website. The description of the website is also known as a Meta Description Tag. Meta Description Tags are optional tags found in the head of a website that tell the search engines what your website is about.
June 3rd, 2011
What is Pay Per Click Advertising?
Pay per click advertising (PPC) is an Internet Marketing avenue that is used to direct visitors to your website. The advertiser pays fees to the search engines based on bids placed on keywords which are specific to your business and target market. A website that uses PPC will have a list of keywords and when a keyword search query is done on one of your targeted keywords a relevant advertisement will appear.