Recently, we’ve all heard someone complaining about the economy and its effect on everything. I agree, money is tight all around, however it does not mean that people aren’t spending it.It just means you have to be more creative in attracting the “buyers” out there. Internet Marketing is a function of simply two things; making sure you’re getting as much targeted traffic as possible, second and very important, to make sure you’re converting that traffic at as high a percentage as possible.
April 8th, 2011
Recently we had a potential client email us some questions about the inner workings of Search Engine Optimization and some of the things search engines are looking for. As I was responding, the thought came to mind that more of you out there may have some of the same questions and concerns about how Search Engine Optimization works and what we as SEO Specialists do to make your site more visible to search engines.
March 25th, 2011
“Should A Client Be Aware of SEOS Who Guarantee Traffic?” Another great question I found on Quora! If your SEO specialist is focused on rankings, then your specialist will do whatever it takes to get you the desired rankings, even neglect getting your site traffic. You do know that traffic is not guaranteed with any ranking right! The following questions should come to mind if you acquired great rankings but don’t see an increase in traffic.
March 7th, 2011
Mobile marketing will continue to grow in 2011. The success of Foursquare and use of Facebook Places indicates that mobile marketing and offline marketing will integrate to provide customer reward programs. The increasing use of mobile devices, inexpensive RFID chips and credit card integration will make this process easier to manage.
February 28th, 2011
Last week, it was JC Penney that Google came down on, for what could only be called “black hat SEO” techniques used on their behalf by a company that this author will no longer be directing your attention to. They can get their own [expletive deleted] press.
February 25th, 2011
A colleague of mine recently stated that he had acquired positions one, two, and three in Google for all his targeted keywords. He didn’t seem as happy as one would expect while I congratulated him. I said “what’s wrong aren’t you excited,” He said “now what!” I said “Just because your number one in Google for all your targeted keywords doesn’t mean the job is over. Your job has just begun!”
February 18th, 2011
You may have heard of SearchDex, then again, you may not have. SearchDex is the company that was handling JC Penney’s “Search Engine Optimization” during their latest brush with Google.
February 14th, 2011
Most customers actually prefer receiving information via email than they do from more traditional channels, according to a study conducted in 2009. This knowledge should spur everyone on to create an effective email-marketing plan that gives customers what they want. If you find this intimidating, hire someone to guide you through the process.
February 11th, 2011
This week we were supposed to start a new part of our blog. It’s supposed to be a point-counterpoint piece called, well, we haven’t worked that out yet, but, a colleague of mine, Michael Panuthos and I were supposed to write this together.
January 3rd, 2011
The Internet is here to stay. More people than ever before are using the Internet to research hotels and choose their travel plans. In fact, some studies have found that 76 percent of people traveling for business rely on the Internet. Having a well designed website will allow you to take advantage of this growing development and increase your business.
While creating the right website may seem too costly, the return on investment is well worth it. A website that is easy to navigate and accurately displays the features of your hotel will allow customers to feel an emotional tie to your establishment. Be sure to include pictures, maps, videos and customer recommendations on your website. These will help customers understand why your hotel is perfect for them.